The public reacts: does anyone care about the Rugby World Cup?

The Rugby World Cup kicks off this Friday and brands are clamouring for a piece of the action. But is everyone as excited as them? Marketing hits the street to find out.

While passers-by were almost unanimously aware that the sporting tournament starting this Friday is the Rugby World Cup, correct answers came few and far between once quizzed on who England's playing against, and identifying the team's captain. 

Football or rugby? The crowd was divided, with one gentleman admitting that he's not too keen on either. 

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