Public split over Gordon Ramsay's foul mouth

LONDON - Ofcom has issued Channel 4 with a warning about Gordon Ramsay's language, but the public is mixed in its views with many people interviewed in the latest Brand Republic video claiming it is part of his appeal -- watch it now.

Ofcom received 51 complaints after 'Ramsay's Great British Nightmare' aired on January 30 with more than 115 variations of the F-word used in the first 40 minutes of the programme.

The media watchdog has issued Channel 4 with a warning stating that although swearing is a trademark of Ramsay's style, the "sheer intensity" of the foul language in the show breached the broadcasting code's stipulation that "offensive content must be justified by context".

The people interviewed in Brand Republic's video were split evenly between those who thought Ramsay's language was too much for TV and those that found it entertaining.

Some people argued that too much swearing "dilutes the message" and that Ramsay uses the F-word too much.

Other described him as "brilliant" and said that the swearing goes along with his personality and is part of him.

Ofcom said in its ruling that the frequency and nature of the most offensive language in the earlier parts of the programme and at the time it was broadcast "deviated seriously and significantly from previous editions".

Channel 4 defended the show stating that Ramsay's repeated use of strong language is "within the expectations of the audience".

It said the chef has "no time for niceties or gently persuading people to change their ways".

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