View McDonalds 'planting' by Leo Burnett
In an attempt to help rebrand the image of the world's leading burger chain, Leo Burnett's ad is full of pastoral imagery.
Children and adults cooperate to plant flowers in the shape of animals, and the voiceover emphasizes the quality of ingredients which go into Happy Meals.
But did the strategy work for the ordinary viewer? Watch our film to find out.
Video produced by Vox Pops International on behalf
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