Mark Tomblin, one of the founders of Maher Bird Associates, whose
Cold Eye creative agency ceased trading last month, has joined Publicis
as a planning director.
As one of a seven-strong team, he will specialise in the IT sector,
working on new business as well as assignments for existing clients.
Lucy Purdy, the Publicis executive planning director, said: "The IT
sector is an area Mark is passionate about and he fits in with our
strategy of looking for people with different approaches. Also, he has a
track record for doing excellent work for his clients."
Tomblin's partners at Cold Eye, Phillip Bird and Stuart Woodington,
joined BLM Media last month to launch Flint, the company's creative arm
(Campaign, 27 April).
Tomblin's industry career spans 20 years, beginning as a graduate
trainee at Benton & Bowles where he spent ten years as an account
handler. He later had spells at WCRS, Leagas Delaney and CDP.
After two years as a management consultant, he went on to found Maher
Bird but left in February 1997 after falling out with Stephen Maher, its
After aborted talks about becoming involved in the establishment of
Circus, he helped set up Cold Eye with Phil Bird, another Maher Bird
The agency's client list included BBC Worldwide, Sony Music, the
Woolwich Building Society and the Tussaud's Group but it stopped trading
because, Tomblin said, "things weren't working out as we had hoped".
Of his new job, he said: "This is a wonderful opportunity to join an
agency that is really going places with a management team that
understands - unusually for a large agency - that consistently
remarkable work can only come out of a remarkable working environment."