Erin Heath takes the role of client services director and brand director on United Biscuits. Heath joined Publicis in 2003 from Goodby Silverstein & Partners and ran the agency's HP business for two years. She will be responsible for Publicis' account management department and will report to the chief executive, Grant Duncan, and the chairman, Tim Lindsay.
Heath replaces Simon Derung, who has been promoted to a worldwide account director role.
Publicis' business development director, Zitah McMillan, returns from maternity leave to fill the newly created position of marketing director.
McMillan will work across Publicis, Publicis Dialog and Publicis Blueprint alongside Lindsay.
Publicis' new-business manager, David Balko, is promoted to new-business director. The appointment comes after Balko successfully marshalled the recent Cadbury Trebor Bassett and Jacobs centralisations, the Visit London win and the retention of the Fidelity account.
Balko said: "We need to ensure Publicis gets on more high-profile pitches and attracts a more UK-focused business."
Lindsay said: "I'd like to say a big thank you to all these individuals for their huge efforts, the results of which we are rewarding today. We've got a wealth of young talent. This moves more of it into senior agency positions."