Publicis combines all production hubs

LONDON - Publicis is combining its TV, print and traffic departments in a bid to improve its production offering.

Neil Simpson: Publicis chief
Neil Simpson: Publicis chief

The department will be run by Colin Hickson, formerly the agency's head of TV, and Brad Willis, formerly its head of traffic.  

The restructure has been instigated to create a multi-skilled production facility that can offer faster solutions across traditional media, interactive or other channels.

Neil Simpson, the Publicis chief executive, said: "In the past 12 months, we've produced events, iPhone apps and computer games.

"Making the product is just as important as the idea now. Production departments need super-producers who can be involved during the entire process."

At the same time, the agency has hired Jason Cobbold, formerly a business director at Bartle Bogle Hegarty, to jointly head its account handling department alongside Melissa Hopkins, who has been promoted from account director.