Publicis Groupe in Chinese acquisition to service Nestlé

BEIJING - Publicis Groupe has strengthened its hold on its Nestlé account in China by acquiring the Chinese full-service advertising agency, G4.

Maurice Levy: chairman and chief executive of Publicis Groupe
Maurice Levy: chairman and chief executive of Publicis Groupe
The Beijing-based agency, which works for Nestlé, will rebrand as Publicis G4, and will be joined by the Publicis Beijing Nestlé team.

Current G4 managing director Laurent Beleouvre will head the new agency and has been made Greater China director on the Nestlé account.

G4 was launched in 2009 and has 28 staff. It provides design, creative, event management and consulting for Nestlé.

Publicis Group employs more than 3,700 people in China, in more than 50 cities.