Publicis lands £20m pan-Euro business from easyJet

EasyJet has consolidated its £20 million pan-European advertising and direct marketing accounts into Publicis London.

The agency, which has already worked on above-the-line projects for the low-cost airline alongside Publicis Germany, was asked to present ideas for the combined account to easyJet, along with an undisclosed agency and the company's in-house creative department.

Publicis, which will work alongside its sister agency Publicis Modem, will initially be briefed to create TV, direct marketing and digital work that continues the existing "orange objects" campaign. However, it will also be responsible for developing a new brand approach.

The Ogilvy Group previously handled the below-the-line portion of the business as well as some of the above-the-line duties across Europe. The agency is now no longer on the easyJet roster.

Ogilvy won the account in May 2006, but, in August 2007, Publicis was added to the roster when the network's German office picked up some creative duties in Europe.