Publicis pair scoop Aerial for Renault

The Publicis team Nick Williamson and Andy O' Carroll have won the October Aerial Award for the best radio ad with their "playtime" spot for the Renault Modus.

The winning entry employs gentle sarcasm to suggest the audience are dysfunctional children. Al Young, the creative director at St Luke's who judged the awards, said: "I like the ad because it makes an outrageous claim; a chance to relive your childhood but this time get it right."

The joint runners-up for the award were ads by Bartle Bogle Hegarty's Kevin Stark and Nick Kidney for ITV1 and Ogilvy & Mather's Dom Sweeney and John Crozier for BP's Wild Bean Cafe.

Separately, the 2004 Annual Aerial Award for best use of casting was won by Saatchi & Saatchi's Richard Baynham and Ian Gabaldoni for their NSPCC work, not Paul Ewen and Ajab Singh as stated in last week's Campaign.


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