Publicis picks up Cadbury's Trebor

Euro RSCG London is set to lose its last remaining piece of Cadbury business as the confectionery giant prepares to move its Trebor Bassett account into Publicis.

Euro RSCG's relationship with Cadbury began to weaken in 2003 when Publicis won the chocolate business in a global realignment. Euro RSCG had handled brands such as Roses, Milk Tray and Crunchie.

Its work for Bassett is currently airing on TV. The ad, for Bassett's Fruity Babies and Milky Babies brands, features Bertie Bassett in a kitchen, where he falls into a blender. Cadbury resurrected Bertie Bassett in 2003 after a ten-year absence.

Publicis now handles the bulk of the Cadbury business, having picked up Maynards last year.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content