Publicis to publish 'Family Affairs' soap title for Five

LONDON - Terrestrial TV station Five is launching a mini magazine to support its soap 'Family Affairs'.

Publicis Blueprint, the customer publishing arm of Publicis, has created the mini magazine, which will be inserted in copies of Now and Closer on September 11.

The 16-page title, Family Life, will reach an audience of 1.2m readers. It will appear in the format of a lifestyle magazine that includes elements such as an agony-aunt problem page and characters revealing wedding day secrets.

Corrine Hollingworth, Five's controller of drama, said: "We are proud of our home-grown soap and intend to maximise its potential with increased investment in production. This magazine is a great way to target the audiences we are after."

The launch of Family Life follows Granada's decision to publish a one-off 'Coronation Street' magazine this Christmas. John Brown Citrus will publish the title.

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