Publicis secures pounds 6m Carpet Depot contract

Carpet Depot, Lord Harris’s out-of-town carpet retailer, has appointed Publicis to handle a pounds 6 million project, raising speculation that the assignment is the prelude to a formal appointment.

Carpet Depot, Lord Harris’s out-of-town carpet retailer, has

appointed Publicis to handle a pounds 6 million project, raising

speculation that the assignment is the prelude to a formal

appointment.



The move is thought to be in line with plans by Harris to promote Carpet

Depot as the major force in carpet retailing with less emphasis on its

associated brand, Carpetright.



Media buying will be handled by the Publicis group’s associated media

dependant, Optimedia.



The business switches from Grey, which had been running both the Carpet

Depot and Carpetright accounts.



For Publicis, the appointment offsets the loss of the pounds 10 million

creative task for Halfords, for which the agency declined to repitch and

which has been won by Abbott Mead Vickers BBDO (Campaign, 20

February).



The award of the project to Publicis follows a year of talks between

senior executives at the agency and Carpet Depot and a pitch between

Publicis and Grey two months ago.



Carpet Depot becomes the third major name on the Publicis retail client

portfolio alongside Asda and MFI.



Rick Bendel, the chairman of Publicis, said: ’This confirms our position

as one of the leading retail agencies in the UK.’



Carpet Depot, which opened its first store in 1995, aims to extend its

range beyond Carpetright. Osprey Park was appointed to launch the brand

in 1996 but has not worked on the business for more than a year.



It is thought Harris wants to keep the Publicis appointment on a project

basis until he outlines plans for Carpet Depot at his company’s annual

meeting in April.



Live issue, p14.