Carpet Depot, Lord Harris’s out-of-town carpet retailer, has
appointed Publicis to handle a pounds 6 million project, raising
speculation that the assignment is the prelude to a formal
The move is thought to be in line with plans by Harris to promote Carpet
Depot as the major force in carpet retailing with less emphasis on its
associated brand, Carpetright.
Media buying will be handled by the Publicis group’s associated media
The business switches from Grey, which had been running both the Carpet
Depot and Carpetright accounts.
For Publicis, the appointment offsets the loss of the pounds 10 million
creative task for Halfords, for which the agency declined to repitch and
which has been won by Abbott Mead Vickers BBDO (Campaign, 20
The award of the project to Publicis follows a year of talks between
senior executives at the agency and Carpet Depot and a pitch between
Publicis and Grey two months ago.
Carpet Depot becomes the third major name on the Publicis retail client
portfolio alongside Asda and MFI.
Rick Bendel, the chairman of Publicis, said: ’This confirms our position
as one of the leading retail agencies in the UK.’
Carpet Depot, which opened its first store in 1995, aims to extend its
range beyond Carpetright. Osprey Park was appointed to launch the brand
in 1996 but has not worked on the business for more than a year.
It is thought Harris wants to keep the Publicis appointment on a project
basis until he outlines plans for Carpet Depot at his company’s annual
meeting in April.
Live issue, p14.