Wendy Lanchin is quitting as Channel 4’s marketing director to
resume her agency career at Publicis, where she will take charge of
planning across all its retail business.
As well as leading the planning operation for Asda and MFI, she will
collaborate with Optimedia, the agency’s media buying associate, on
fresh media ideas while aiding the drive to win more retail
Lanchin’s decision to leave Channel 4 follows changes in its marketing
line-up precipitated by the arrival of David Brook as director of
strategy and development.
She said: ’The opportunity to join Publicis came along after a number of
years in which I had been doing the same job.’
She added: ’Television and retail aren’t so very different. Both have
strong parent brands with enormous numbers of products sold beneath that
- and both rely on speed of reaction.’
Her switch marks a return to advertising after an eight-year stint at
Channel 4, which she joined at the instigation of its then sales and
marketing chief, Stewart Butterfield, with whom she had worked at
During her agency career, which has also included spells at FCB and
DMB&B, Lanchin has worked for several major retail clients, including W.
H. Smith and Woolworths.
Her arrival at Publicis at the beginning of next month marks what the
agency says will be a concerted effort to exploit its retail
Lucy Purdy, Publicis’s head of planning, said: ’Getting more retail
business is important for us, not just because we enjoy it, but also
because we happen to be good at it.’
Publicis has spent three months looking for a planner to boost its
offering to existing and potential retail clients. ’Retailing
communication is a big challenge because the market is competitive and
growing,’ Purdy said. ’You need to be able to think laterally and
creatively to cut through the clutter.’