The Publicis network has bought the US hotshop, Hal Riney &
Partners, in a bid to rebuild its presence in the US.
The acquisition - at an unspecified price - gives Publicis new offices
in San Francisco, Chicago, New York and Atlanta which will be called
Publicis Hal Riney & Partners. The company owns Publicis Bloom, which
has offices in New York and Dallas.
The new US grouping will bring Publicis’s US billings to around dollars
1 billion and puts the group into the US top 20 agencies. There are no
client conflicts, with Hal Riney’s portfolio of clients including Saturn
Corporation and American West Airlines.
The link-up is part of an on-going plan by Publicis’s chairman, Maurice
Levy, to build his network on the East and West coasts after the
disintegration of an international partnership with True North. Publicis
needs a strong network to service clients such as Coca-Cola and
For Hal Riney & Partners, the association gives critical mass to a small
US network renowned for its creativity.
A statement from both parties said that Publicis Hal Riney & Partners
will be run independently from Publicis’s other US operations.
Levy commented: ’Hal Riney & Partners has strong beliefs and delivers
outstanding solutions to its clients.’