Publicis takes over Hal Riney in bid to rebuild US strength

The Publicis network has bought the US hotshop, Hal Riney & Partners, in a bid to rebuild its presence in the US.

The Publicis network has bought the US hotshop, Hal Riney &

Partners, in a bid to rebuild its presence in the US.



The acquisition - at an unspecified price - gives Publicis new offices

in San Francisco, Chicago, New York and Atlanta which will be called

Publicis Hal Riney & Partners. The company owns Publicis Bloom, which

has offices in New York and Dallas.



The new US grouping will bring Publicis’s US billings to around dollars

1 billion and puts the group into the US top 20 agencies. There are no

client conflicts, with Hal Riney’s portfolio of clients including Saturn

Corporation and American West Airlines.



The link-up is part of an on-going plan by Publicis’s chairman, Maurice

Levy, to build his network on the East and West coasts after the

disintegration of an international partnership with True North. Publicis

needs a strong network to service clients such as Coca-Cola and

L’Oreal.



For Hal Riney & Partners, the association gives critical mass to a small

US network renowned for its creativity.



A statement from both parties said that Publicis Hal Riney & Partners

will be run independently from Publicis’s other US operations.



Levy commented: ’Hal Riney & Partners has strong beliefs and delivers

outstanding solutions to its clients.’



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