Publicis is the top media agency group for 2017, report states

OMD ranked as the No. 1 media agency in terms of buying billings and market shares.

Publicis is the top media agency group for 2017, report states

Publicis Media Group ranked as the top media agency network for 2017, with $17.8 billion in U.S. buying billings, according to a new report from independent research firm Comvergence.

The agency group touts 141 clients, compared to second-ranked GroupM, which came in with $15.2 billion in media buying billings last year across 129 clients. Third place went to Omnicom Media Group and its $13.9 billion across 81 clients. The buying billings in the report are based on accounts greater than $10 million.

Omnicom’s OMD, however, claimed the highest spot out of all U.S. media agencies for 2017, with $7.7 billion in measured buying spend and 51 clients, the report states. Second place among the agencies was independent shop Horizon, with $6.7 billion and 65 clients, compared to the third slot, which went to Dentsu Aegis Media’s Carat and its $6.5 billion in media buying billings across 20 clients.

The report comes at a time of increased media agency review activity. Comvergence reports that more than $3.7 billion is currently outstanding in the U.S., which follows on $2.7 billion worth that have already wrapped up this year, like Microsoft, Liberty Mutual and Amgen.

Some of the big media reviews out right now include McDonald’s ($750 million); Mars ($580 million); GSK ($560 million); Macy’s ($520 million); and Daimler-Mercedes ($300 million).

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