Publicis unveils 3 key priorities as it returns to Cannes in a big way

The holding company is back with a new plan of attack after boycotting last year.

Publicis unveils 3 key priorities as it returns to Cannes in a big way

Publicis Groupe is back.

The firm has unveiled its three main areas of focus for Cannes Lions after it ditched the 2018 conference to focus on launching enterprise platform Marcel.

Arthur Sadoun, Publicis Groupe chairman and CEO, has chosen to zero in on creativity, championing the next generation and curating entries in partnership with clients.

"With these three principles, we want to be a positive force for what the festival is and should always be -- a creative meeting place where clients and agencies learn, collaborate and invent the future of our industry together," said Sadoun.

Two thirds of the Groupe’s 313 attendees are creatives. A total of 35 leaders from across the Groupe will be dedicating their time as Cannes jurors. The team is ramping up participation and organisation of multiple CMO accelerator events to bring clients the best of creativity. Publicis will also embrace and active contribution to See It Be it program to help inspire next generation female creatives.

Meanwhile, a focus on the next generation of talent will see 25 percent of delegates as first-time attendees. A total of 17 are participating in Young Lion competitions, and three are attending Young Lions Media Academy.

The Groupe’s number of submissions are on par with 2018 when clients and partners submitted the work. This year, the team has Implemented a selective award strategy inspired by 2018’s experience with its clients. It’s resulted in 50 percent fewer entries than 2017.

Publicis has stressed Cannes 2019 is not a race for medals, rather a focus on visible work for key clients, like 2018’s Grand Prix and 2019’s Grand Effie for P&G’s Tide campaigns.

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