A pet dog’s talent for catching a flying frisbee demonstrates the
versatility of Renault’s people carrier, the Kangoo, in TV advertising
to mark the model’s UK launch.
Publicis has produced the 30-second commercial for the Kangoo, which
will slot into Renault’s UK range halfway between the Clio and the
Megane Scenic.
Built to offer cheap, practical and fun family motoring, the model has
proved hugely popular in its French domestic market, with sales of more
than 130,000 since its launch in 1997, and is regarded as a vital part
of the company’s growth in foreign markets.
In Britain, Renault has set itself a target of 5,000 sales in the first
year with advertising directed at people wanting a practical new car for
the price of a larger used vehicle as well as families which already run
a company car but need a flexible second vehicle.
The model’s UK launch was delayed while Renault modified its production
lines to produce a body with two sliding rear doors, one on each side,
to cater for the right-hand drive market.
The feature is used as the main selling point in the commercial, which
shows a young couple and their dog playing with a frisbee in a park.
As the man throws the frisbee, a voiceover warns: ’Do not attempt this
in an ordinary car.’ As the frisbee flies towards the girl standing near
the Kangoo she opens one of the sliding doors. The frisbee flies through
the car and out of the other sliding door where it is caught in mid-air
by the leaping dog.
The commercial was written by Ira Joseph, art directed by Jackie Steers
and directed by Chris Dada through Academy. Media buying is by
Optimedia.
