Publicis wins £10m Muller account

- Muller has appointed Publicis to handle its £10 million creative advertising account following a three-way pitch.

- Muller has appointed Publicis to handle its £10 million creative advertising account following a three-way pitch.

Publicis was appointed after Rainey Kelly Campbell Roalfe pulled off the pitch due to a conflict following its £25 million sale to Young & Rubicam earlier this week. Bates UK was dropped at an earlier stage.

The account was previously held by Saatchi & Saatchi, which was dropped from the business in June.

The media account is held by Zenith and is not affected by the review.





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