Maiden Outdoor has hired former Mills & Allen chief executive David
Pugh as managing director, to replace Francis Goodwin who moves to a
more strategic role where he will hunt for potential acquistions.
Pugh, who left M&A in July after its purchase by JC Decaux, will join
Maiden next January. He will take responsibility for the everyday sales,
marketing and management. He will lead a sales team that is being beefed
up with a handful of new appointments.
Goodwin will move into a new position alongside chief executive Ron
Zeghibe, in which he will look around for acquisitions. ’We have the
potential to expand into overseas markets, and I have the language
skills to investigate these possibilities, while David brings a fresh
perspective to the operational side,’ Goodwin said.
Maiden has been criticised recently after posting a poor financial
performance in the first half of the year, and - although the company
insists that initial negotiations with Pugh pre-date the first-half
announcement - his presence will boost morale.
Alan Simmons, chief executive of Concord, stressed that Pugh was a good
hiring, and said his task was, ’to translate a strong marketing base
into a strong sales base.’