How Pukka Pies put an end to one of Britain's big debates: pie with mash or chips?

To sell more pies during British Pie Week, Pukka Pies and agency Quiet Storm launched a nationwide debate.

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1 The Sun, Budweiser, Snapchat: even more World Cup brand action

With the planet's biggest sporting competition well under way, Campaign looks into what brands are doing to align themselves with the Fifa World Cup. We'll add new work to this article as we get it.

Market research horror stories featuring Coke, Microsoft, HSBC and more

1 Market research horror stories featuring Coke, Microsoft, HSBC a...

Some of the world's top brands have made costly missteps because they didn't know their markets well enough, says Ray Beharry, start-up adviser and head of marketing at Pollfish.