The stranglehold of the Leith Agency and Faulds Advertising was
broken at the 18th Roses Awards this week as a radio ad for Amerada Gas,
created by the production company, Pulse, won the chairman of the judges
Faulds Advertising was overlooked by the judges at the 1998 Roses
Awards, which was chaired by John Bartle, the joint chief executive of
Bartle Bogle Hegarty.
Tennent’s and Irn-Bru, traditional winners for the Leith Agency,
received multiple awards, although they were not as dominant as in
Irn-Bru won a gold for best television campaign while Tennent’s won
silvers for best TV commercial, best TV campaign and best cinema
As well as the Leith, the fellow Edinburgh agency, 1576, the Brahm
Agency, McCann-Erickson Manchester, Simpsons and Yellow M were all big
winners this year, as agencies from Leeds, Manchester, Wales and
Newcastle provided tough competition for their Scottish rivals. It is
thought that this year’s jury was encouraged to award agencies south of
the border as they sifted through a record 1,400 entries.
McCann-Erickson Manchester’s print work for Marie Stopes International
won golds for best consumer magazine advertisement and best direct
response press advertisement and silvers for best regional press
advertisement, outdoor poster (static) and outdoor campaign.
Top prizes were also awarded to the Brahm Agency’s work for Yorkshire
Sport, a commercial for the Northern Sinfonia by Yellow M and press ads
for Eucryl by Simpsons. The TV work for the Scottish Claymores by 1576
landed a silver and a bronze in the direct response television ad
In the craft categories, a gold went to Marr Associates for best
copywriting (Scottish Cot Death Trust) and a silver to Yellow M for best
art direction (the Radio Partnership).
1576 won a gold for best use of typography for a press ad promoting the
See Supplement, this issue.