Puma 'after hours athlete' by Droga5

Puma has launched a global campaign to promote a new category of footwear, Puma Social, for the 'after hours athlete'.

Created by Droga5, the campaign aims to put the fun back into sports and champion the footwear for people who are active socially, not just athletically.

The ads show people playing pool in a bar and bowling at night, with one strapline saying: "It’s a lot more fun to take a 5am cab than a 5am run", and another: "Give 75 per cent".