Puma "Be the spark" by La Fourmi

Puma enlists football's finest to promote the brand's Spark Pack.

The ad follows Manchester City manager Pep Guardiola as he hypes Puma’s new shoes, with the help of players including Antoine Griezmann, Sergio Agüero and Luis Suárez (who previously starred in a spot for Adidas).

"It all starts with a spark, that’s how players become champions," Guardiola remarks, before his claims are deemed "too much" by a sound technician. The work was written by Xavier Yonter and François Bévierre, art directed by Seven One Three, and directed by Sharif Abdel Mawla through Partizan.