Puma celebrates new Arsenal home kit with 'Powered by Fans'

Puma has celebrated its new Arsenal home kit 2015-16 with a short film, aired online and in Emirates stadium, celebrating the role of fans in the team's performance.

Puma: in its second year of £30m Arsenal sponsorship
Puma: in its second year of £30m Arsenal sponsorship

The film follows football fans around the country powering up the Arsenal team with their enthusiasm.

As the players walk towards the pitch ahead of a game, the growing anticipation of the fans manifests itself as a source of power.

Arsenal unveiled the Puma home kit earlier this week, bringing back Thierry Henry for the launch. The new strip is Puma's second for the team after the pair signed a £30m deal last year.

Brand: Puma

Agencies: GBH, Jungle, Outsider

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