Puma "Fastest annual report in the world" by Publicis Pixelpark

This is a more interesting way to bring a company's annual report to life.

For Puma, Publicis Pixelpark has created the "fastest annual report in the world." A 9.58-second film allows the user to interactively navigate through the business report, and simultaneously champion sprinter Usain Bolt runs his unbeaten world record of 9.58 seconds during the 100m sprint from 2009. The project illustrates Puma’s corporate mission statement of "forever faster."


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