Puma "Fastest annual report in the world" by Publicis Pixelpark

This is a more interesting way to bring a company's annual report to life.

For Puma, Publicis Pixelpark has created the "fastest annual report in the world." A 9.58-second film allows the user to interactively navigate through the business report, and simultaneously champion sprinter Usain Bolt runs his unbeaten world record of 9.58 seconds during the 100m sprint from 2009. The project illustrates Puma’s corporate mission statement of "forever faster."

Credits

Brand
Global director corporate communications
Head of corporate communications
Manager corporate communications
Chief creative officer
Creative director (art)
Creative director (text)
Creative director publishing
Art director
Senior art worker
Senior interactive developer
Creative director
Senior editor
Project managers
Creative director motion
Junior art directors motion
Client service director
Senior account executive
Project managers

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