Puma releases 'after hours athlete' follow-up

Puma has unveiled the follow-up to its award-winning "after hours athlete" global ad.

"Pump up", created by Droga5 New York, launches on Monday 1 August and stars semi-professional young athletes.

It follows on from the "after hours athlete" campaign, which featured athletes missing shots while bowling and playing pool, darts and football.

However, the "pump up" spot features the athletes asserting their status with a karaoke-style version of the track 'Everywhere We Go'. The ad closes with the strapline "Here's to the after hours athletes".

The ad uses the Puma logo subtly. It only appears briefly in two shots – in a scene involving someone swapping their trainers for a pair of bowling shoes, and another that  features a young boy wearing a Puma jacket.

The ad was directed by Thirtytwo, with creative directors Nik Studzinski and Ted Royer. The copywriter was Tim Gordon and art direction was by Amanda Clelland.

Droga5's "after hours athlete" spot landed the Grand Prix in the film craft category of this year's Cannes Lions festival.

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