Purple Consultancy appoints Spy for brand redesign

LONDON - Purple Consultancy, the recruitment consultants for the design, direct marketing and PR industries, has appointed Spy to rejuvenate its brand identity.

Spy, which was founded in 2002 by Simon Clark and Ben Duckett, said it had chosen an original concept that would strike a balance between Purple Consultancy's commercial and community-oriented projects.

The agency already has a client list that includes L'Oreal, Tesco, The Guardian, Oxford University and Claydon Heeley, and will aid Purple Consultancy's target of forging links with a broader range of industries.

Purple Consultancy, which formed in June 2000, said the appointment came at an important time in its development, which recently opened a Leeds office following a number of new client wins.

Toby Thwaites, director of Purple Consultancy, said: "We were particularly impressed by Spy's creativity. They have taken on board all the positive developments that Purple has been undergoing recently and will be looking to reflect our evolution in a new brand identity."

A Spy spokesperson added: "The diversity of our backgrounds allows us the freedom to tackle each project's conundrum with a lateral and flexible solution."

Purple Consultancy specialises in recruitment consultancy for the direct marketing, PR, sales promotion, integrated marketing, digital and publishing industries.

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