Pussy Galore, Honey Ryder, Octopussy... KitKat urges Bond to take a break

KitKat has rolled out a tactical outdoor ad series urging James Bond to take a break from his extensive history of romantic (and somewhat dangerous) love affairs, as Spectre is released today.

KitKat: brand is urging Bond to take a break from his long list of love affairs
KitKat: brand is urging Bond to take a break from his long list of love affairs

Listing his ever-stretching register of love interests, the Nestle owned chocolate brand urges: "Time to take a break, James?".

Alex Ball from agency JWT, which produced the campaign, said:  "KitKat felt it only right to offer one of the world’s longest serving spies a little break from the arduous and often physically exhausting tasks he is forced to undertake for Queen and country."

Brand: KitKat

Client: Lisa May, Nestle UK head of marketing

Agency: J. Walter Thompson London

Creatives: Russell Ramsey, Dave Dye, Alex Ball, Ronnie Vlcek