Qatar Airways sets up 'Tweet-a-meet' challenge

Qatar Airways is launching a 'Tweet-a-meet' campaign that will give pairs of people the chance to win a flight to meet each other in any of the 117 destinations the airline flies to.

Qatar Airways: launches Tweet-a-meet competition
Qatar Airways: launches Tweet-a-meet competition

The competition was created by Qatar's Singapore-based agency Batey and will encourage people to pair up and tweet about a destination. It opens on Sunday 15 July and runs until Tuesday 24 July.

Consumers register on the microsite, selecting one of their own Twitter followers to team up with for the competition.

The pair then choose a destination they will meet in thanks to Qatar Airways if they win the competition.

They tweet about the destination, using the hashtag #tweetameet, receiving one ‘Tweet-mile’ for every tweet sent. Tweets must contain relevant facts about the destination.

The first three teams with the most tweets at the end of the race will be given a pair of business class tickets to their chosen destination.

Runners-up will receive one of five pairs of economy class tickets to their chosen destination.

Akbar Al Baker, chief executive of Qatar Airways, said: "A good percentage of our bookings come from online channels, so most of our passengers are very social media savvy.

"As a result, Qatar Airways has been actively looking at a variety of different distribution channels using new technology to reach out even more to our customers."

Previous digital activity from Qatar Airways includes a partnership with Tourism Victoria, Australia, for a pan-European campaign designed to promote the airline’s route to Melbourne.