Quality Street 'makes Christmas' by JWT London

JWT has launched a TV campaign for Quality Street in an attempt to position the brand as the essential Christmas treat.

The 30-second spot opens on a shower of brightly coloured wrappers falling from the sky in the shape of snowflakes.

As 'Good King Wenceslas' plays in the background, the wrappers form a variety of different Christmas shapes such as a wreath, a cozy fireplace and a Christmas tree.

The ad ends with wrappers falling into place inside a Quality Street, with the strapline "Quality Street, makes Christmas".