Quantum lands Intelligent Finance’s online media work

The Halifax’s new internet and telephone bank, Intelligent Finance, has appointed Quantum New Media Services as its online planning and buying agency and is now looking for a media agency for offline activity.

The Halifax’s new internet and telephone bank, Intelligent Finance,

has appointed Quantum New Media Services as its online planning and

buying agency and is now looking for a media agency for offline

activity.



Quantum, the 50/50 joint venture between Booth Lockett Makin and Paul

Longhurst, will work closely with the online bank’s marketing team and

will assist in the development of its digital interactive marketing

strategy.



Intelligent Finance is planning a total marketing spend of pounds 15

million, a significant share of which will be spent advertising online.

Last year Halifax handed the launch campaign for Intelligent Finance to

the Scottish advertising agency, the Union.



On the back of the win, the Union set up a direct marketing agency,

OnlyU, to work on the launch of Intelligent Finance. The Union is also

handling internet design.



While the bank will not be fully launched until the summer, Quantum has

already commenced negotiations with the online media owners.



Longhurst, the managing director of Quantum, said: ’We are delighted to

be partnering Intelligent Finance in what will be a highly innovative

and aggressive strategy.’



Intelligent Finance, which was previously known as Greenfield, aims to

be the first internet bank to deliver customers personal service,

user-friendly products and competitive rates.



Customers will be able to sign up online, by telephone, through

financial intermediaries or via the latest wireless application

protocol-enabled mobile telephones, making Intelligent Finance the first

bank in the UK to successfully integrate all of these channels.



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