Quantum New Media poaches PHD’s Clays to fill interactive role

Quantum New Media Services has poached Dan Clays from New PHD in response to client demand for interactive TV campaigns.

Quantum New Media Services has poached Dan Clays from New PHD in

response to client demand for interactive TV campaigns.



Clays, whose job title will be deputy head of interactive TV, will start

work in August on the JMC, Thomas Cook, Domino’s Pizza and Cornhill

Insurance accounts.



Clays is a senior TV planner/buyer at New PHD, where he has handled the

Adidas, HSBC, Volvo, Kiss FM and Magic FM business.



Before New PHD, he was a Carat employee, handling a range of accounts

including Cadbury, Tango and NTL.



In his newly created role at Quantum, Clays will assist Karen Mayer, the

agency’s head of interactive TV.



Mayer currently employs two staff - interactive strategist Sarah-Jane

Flew and graduate Aimee Benstead -but said she will be briefing the

headhunters again in about four months.



Her team has already executed campaigns for Domino’s Pizza on the

interactive platform Open and is in demand from clients who are keen to

try the medium.



Mayer, who joined Quantum in January, has worked at Bartle Bogle Hegarty

and was an associate director at Manning Gottlieb Media. She has also

worked as a consultant advising companies on digital television.



Paul Longhurst, Quantum’s managing director, said: ’At a time when most

agencies are still investigating interactive TV, we are building a

focused team of experts.’



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