Quantum New Media Services has poached Dan Clays from New PHD in
response to client demand for interactive TV campaigns.
Clays, whose job title will be deputy head of interactive TV, will start
work in August on the JMC, Thomas Cook, Domino’s Pizza and Cornhill
Clays is a senior TV planner/buyer at New PHD, where he has handled the
Adidas, HSBC, Volvo, Kiss FM and Magic FM business.
Before New PHD, he was a Carat employee, handling a range of accounts
including Cadbury, Tango and NTL.
In his newly created role at Quantum, Clays will assist Karen Mayer, the
agency’s head of interactive TV.
Mayer currently employs two staff - interactive strategist Sarah-Jane
Flew and graduate Aimee Benstead -but said she will be briefing the
headhunters again in about four months.
Her team has already executed campaigns for Domino’s Pizza on the
interactive platform Open and is in demand from clients who are keen to
try the medium.
Mayer, who joined Quantum in January, has worked at Bartle Bogle Hegarty
and was an associate director at Manning Gottlieb Media. She has also
worked as a consultant advising companies on digital television.
Paul Longhurst, Quantum’s managing director, said: ’At a time when most
agencies are still investigating interactive TV, we are building a
focused team of experts.’