Queer Britain "Madame F" by M&C Saatchi

Queer Britain, a charity working to establish the UK's first national LGBTQ+ museum, has teamed up with M&C Saatchi to launch a wine brand.

Promoted with a social media campaign by the agency, which also developed the brand identity, logo, packaging and retail partnership strategy, Madame F comprises three wines aimed at the LGBTQ+ community.

The work was created at the agency by Amy Parkhill, Alan Clarkson and Ben Golik. The partnership with Queer Britain is part of M&C Saatchi’s broader commitment to diversity and inclusion.


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