SectorFood and Drink, Alcohol, Government / Non-profit and Charities
Queer Britain, a charity working to establish the UK's first national LGBTQ+ museum, has teamed up with M&C Saatchi to launch a wine brand.
Promoted with a social media campaign by the agency, which also developed the brand identity, logo, packaging and retail partnership strategy, Madame F comprises three wines aimed at the LGBTQ+ community.
The work was created at the agency by Amy Parkhill, Alan Clarkson and Ben Golik. The partnership with Queer Britain is part of M&C Saatchi’s broader commitment to diversity and inclusion.