Quiet Storm picked for branding briefs for Lastminute.com

The leisure and travel company Lastminute.com has hired Quiet Storm to work on communications projects.

The appointment was made by Vijay Solanki, the company's new marketing director. It marks the end of the internet company's relationship with Immediate Sales Agency, M&C Saatchi's fast turnaround operation.

The agency has been briefed to work on two projects. The first will be to conduct a brand audit for Lastminute.com to determine the website's future strategy. The second brief will be to develop a consumer campaign.

The company is keen to communicate to consumers that it is more than a travel website. Activity is therefore expected to push a lifestyle positioning by emphasising its theatre, gift and restaurant booking services.

Trevor Robinson, the managing director and creative director of Quiet Storm, said: "Lastminute.com has a very similar philosophy to ours, which means we clicked straight away and it's a great brand to be working on."

The media planning and buying account, handled by PHD, is not thought to be affected by the review.

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