Quit 'Loony lungs' by Saatchi & Saatchi X

Two masochistic lungs front a new viral campaign for the stop smoking charity Quit.

In a bid to raise awareness about lung health and drive smokers to call the charity's dedicated QUIT line, Saatchi & Saatchi X has created a series of 15 second animated films, the first of which breaks on 11th of February 2010.