Quorn cartoon ad aims to reposition brand

LONDON - McCann Erickson London has created a vibrant cartoon ad to help sell Quorn to non-vegetarians.

The campaign is aimed at promoting the health benefits of the meat substitute product.

McCanns enlisted Hibbert Ralph Animation to create a colourful, world where characters like to ‘Eat Qlever'.

The TV campaign launched on Friday and will be accompanied by ads in the national press.