Quorn "Helping the planet one bite at a time" by Adam & Eve/DDB

Quorn is encouraging dedicated carnivores to adopt a flexitarian diet in its first work by Adam & Eve/DDB.

The TV ad begins as an older man declares: "I've had meat and two veg every day of my life."

Meat eaters, including a cavewoman who enjoys "a bit of mammoth", discuss their love of animal-based foods but things take a turn as they start to swap meat out of their diets in favour of Quorn. Even a Venus flytrap decides to go meat free "for the kids", prompting the tagline: "Helping the planet one bite at a time."

The spot launches on Saturday 16 January during ITV’s The Masked Singer alongside social-media, out-of-home and in-store activity. It was created by Nat Potter, Ben Stilitz and Colin Booth, and directed by Gary Freedman through Independent. Media is handled by Initiative.

This marks Adam & Eve/DDB's first work for Quorn since it won the brand’s global creative account in September last year.

Credits

Brand
Chief commercial officer
Commercial operations director
Marketing director
Head of brand marketing
Global digital manager
UK brand manager
Chief creative officer
Executive creative director
Creative directors
Copywriters
Head of content
Social media manager
Head of production
Chief strategy officer
Project nanager
Joint CEO
Director of client excellence
Account directors
Account manager
Account executive
Team assistant
Business affairs
Design
Digital design
Digital designers
Media agency
Media planner
Production company
Executive producers
Producer
Director
Editing company
Editor
Post production
Post producer
VFX shoot supervisor
Lead artist
Colourist
Music supervisor
Audio post-production
Sound designer
Soundtrack title
Soundtrack composer
Production company
Photographer
Post production
Social
Motion graphics designers

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