Quorn "Roarsome" by Adam & Eve/DDB

Meat-alternative brand Quorn is promoting its vegan nuggets with a billboard featuring an animatronic T-rex.

The installation outside Westfield Shepherd’s Bush Shopping Centre in London roars at passers-by to attract them to the brand's Roarsomes nuggets.

It will be in situ until 17 September. The work was created by Adam & Eve/DDB.

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