QVC to launch interactive TV rival to Open

– The television home shopping network, QVC, is to launch an interactive television service to rival Open, the BT and BSkyB joint venture.

– The television home shopping network, QVC, is to launch an interactive television service to rival Open, the BT and BSkyB joint venture.

Set to go live next year, QVC Directory will allow viewers to browse through an interactive catalogue of products and eventually place orders via their remote controls.

According to a QVC spokesman: "We are launching QVC Directory in Britain because more than half of British homes have Teletext, which means people are used to using their remotes for this kind of thing. Britain is also leading the way in digital TV distribution."



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