R/GA London agency chief Matt Lodder exits

Lodder has run agency for seven years as MD.

Lodder: joined from AKQA London
Lodder: joined from AKQA London

Matt Lodder has left R/GA London after seven years as managing director in order to seek a new challenge.

The Interpublic agency confirmed that it is looking for a replacement for Lodder, who led the EMEA region as well as the London office.

In the interim, the London agency will be led by the EMEA executive leadership team, which is led by chief creative officer Andre Le Masurier and executive strategy director Rob Campbell, with help from global chief executive Sean Lyons.

Lodder joined R/GA as operations director in 2012 from AKQA London, where he was global programme director for Nike. He was promoted to managing director six months later, at the beginning of 2013. 

His tenure at R/GA has been a successful one. The agency was Campaign’s Innovation Agency of the Year four times out of the past five years and has won at major award shows such as Cannes Lions, D&AD and the Clios for its work on Nike, Google and Apple’s Beats by Dre.

Lodder’s exit comes a year after R/GA London’s co-founder and chief creative officer James Temple left the agency to join virtual-reality device maker Magic Leap (an R/GA London client). 

It has also been a year since Lyons, former US president of R/GA, was appointed global chief executive to replace company founder and industry legend Bob Greenberg. 

Lyons and R/GA's global executive team will work closely with the EMEA executive leadership to find Lodder's successor.

An R/GA spokesman said: "Matt Lodder has decided that now is the right time for him to leave R/GA and explore other leadership roles.

"This has been an incredibly difficult decision but, given the strength of the new leadership in place, now feels like the best time to allow a new leader to join the agency in EMEA and lead the next generation of growth."


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