The RAB Aerial Awards 2006 - Best Campaign

WINNER Titles: Arts, toys and games, fashion Client: Mothercare Agency: St Luke's Creative team: Al Young, Julian Vizard, Tim Collins Creative director: Al Young Media planner: Kate Cox Media agency: Media Planning Group Directors: Al Young, Julian Vizard, Tim Collins Production house: St Luke's Communications Facilities house: Angell Sound Sound engineer: Nick Angell Producer: Lorraine Geoghegan JUDGES' COMMENTS - Very unexpected set of approaches. - Builds up a nice rhythm. - Brilliant casting - very fresh. SPECIAL COMMENDATION Titles: Cheek, helium, musical chairs, poem, teeny-weeny, voiceover man Client: Travelocity Agency: Miles Calcraft Briginshaw Duffy Creative teams: Ben Tollett and Emer Stamp, Richard Stoney and Dave Hobbs Creative directors: Paul Briginshaw, Malcolm Duffy Media planner: James Burgess Production house: Jungle Facilities house: Jungle Sound engineer: James Saunders Producer: Russell Taylor JUDGES' COMMENTS - Gets such excellent mileage out of the idea. - OK, it's a set-piece, but such great games. - Good tone - leaves a good feeling, despite being such a heavyweight campaign.