RAB appoints Katz’s Chambers to begin ’ambassador’ drive

The Radio Advertising Bureau is changing tack in its crusade to lift radio advertising revenues, by taking its message to advertisers and agencies in person.

The Radio Advertising Bureau is changing tack in its crusade to

lift radio advertising revenues, by taking its message to advertisers

and agencies in person.



The bureau has hired Mike Chambers from Katz Radio Sales as a roving

’ambassador’ for the medium.



Douglas McArthur, the RAB’s managing director, said: ’This appointment

is about establishing a better dialogue with advertisers and media

buyers. Until now that dialogue has principally been in the form of

mailing.’



The appointment marks the start of an initiative which has been planned

for several months under the codename, ’Ambassador’. McArthur will lead

the drive and Chambers will work with him.



Chambers has been at Katz for 18 months, and spent the previous three

years at Televest in New York. He will take up the post in December,

with the initiative becoming fully operational in the new year.



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