The Radio Advertising Bureau has restructured its staff and
promoted two of its founder members, Justin Sampson and Douglas
McArthur.
McArthur, who was managing director of the RAB, becomes chief executive,
while Sampson, the director of operations, takes on the managing
director’s role. Sampson will take on full responsibility for the
day-to-day running of the organisation, while McArthur will spend more
time on working on the strategic development of new projects.
A replacement for Sampson will not be sought in the short term.
Peter Warren, chairman of the RAB, who announced the changes this week,
pointed to the growth of radio from a 2 per cent medium in 1992 to a 6
per cent share of the advertising cake in 1999.
He added: ’For two years now, Justin Sampson has been principally
running the operation of the RAB, while Douglas has been leading the
marketing strategy and vision. The board has decided to recognise this
situation and reward these two key individuals with the titles that are
appropriate for their contribution to the RAB.’
The RAB was founded to promote advertising on radio and present a united
marketing front for the commercial radio industry. When it was founded,
the RAB had 80 per cent of stations covering national revenue, compared
with a 99 per cent share today.
The RAB board consists of Ralph Bernard, chief executive of GWR Group;
Richard Findlay, Scottish Radio Holdings’ chief executive; David
Mansfield, chief executive of Capital Group; Tim Schoonmaker, chief
executive of Emap Radio; Virgin Radio’s chief executive, John Pearson;
and Phil Riley, chief executive of Chrysalis Radio.
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