The Radio Advertising Bureau has promoted two of its founder
members, Justin Sampson and Douglas McArthur.
McArthur, who was managing director, becomes chief executive, while
Sampson, previously director of operations, takes on the managing
A replacement for Sampson is not being sought at present.
Apart from rewarding the pair for their loyal service, the move is
designed to free up McArthur to work on new projects and strategy.
Explaining the promotions, Peter Warren, chairman of the RAB, pointed to
the impressive growth of radio from a 2 per cent share of advertising
revenue in 1992 to more than 6 per cent in 1999.
’For two years, Justin has been running the RAB operation, while Douglas
has been leading the marketing strategy. The board has decided to
recognise this,’ he said.
The RAB was founded to promote advertising on radio and to present a
united marketing front for the commercial radio industry.
When it was founded, the RAB covered 80 per cent of stations by national
revenue - today it has a 99 per cent share.
The RAB board consists of Ralph Bernard, chief executive of GWR Group;
Richard Findlay, Scottish Radio Holdings’ chief executive; David
Mansfield, chief executive of Capital Group; Tim Schoonmaker, chief
executive of Emap Radio; John Pearson, chief executive of Virgin Radio
and Phil Riley, chief executive of Chrysalis Radio.