Steve Rabosky, Ammirati Puris Lintas’s chief creative officer, has
begun his re-structure of the agency’s creative department by firing
three creative teams.
The teams to depart are: Lawrence Bloom and Phil Rylance, who worked on
Vision Express; Neil Fazakerly and Geoff Knight; and Jason Bolton and
Together, they are estimated to make up a quarter of APL’s creative
Rabosky, who arrived at APL London six months ago, confirmed the
He told Campaign: ’It was not exactly a clear-out but I’ve made some
decisions that I felt were appropriate.’
He was tight-lipped on his plans for replacing the teams but admitted:
’I am looking and talking to people.’ He has not made any appointments
An APL spokeswoman said Rabosky has taken six months to begin the
shake-up because he has been waiting until he knew who he could, and
could not, work with.
Rabosky was parachuted in from APL’s New York office in October - over
the head of the agency’s existing executive creative director, Nick
Welch - with a brief to improve the agency’s creative output.
His arrival was part of a broader restructure at the agency, which saw
its chairman, Andrew Cracknell, ousted and replaced by the former chief
executive, William Eccleshare.