Rabosky sacrifices quarter of creative department at APL

Steve Rabosky, Ammirati Puris Lintas’s chief creative officer, has begun his re-structure of the agency’s creative department by firing three creative teams.

Steve Rabosky, Ammirati Puris Lintas’s chief creative officer, has

begun his re-structure of the agency’s creative department by firing

three creative teams.



The teams to depart are: Lawrence Bloom and Phil Rylance, who worked on

Vision Express; Neil Fazakerly and Geoff Knight; and Jason Bolton and

Per Kvalvaag.



Together, they are estimated to make up a quarter of APL’s creative

department.



Rabosky, who arrived at APL London six months ago, confirmed the

move.



He told Campaign: ’It was not exactly a clear-out but I’ve made some

decisions that I felt were appropriate.’



He was tight-lipped on his plans for replacing the teams but admitted:

’I am looking and talking to people.’ He has not made any appointments

to date.



An APL spokeswoman said Rabosky has taken six months to begin the

shake-up because he has been waiting until he knew who he could, and

could not, work with.



Rabosky was parachuted in from APL’s New York office in October - over

the head of the agency’s existing executive creative director, Nick

Welch - with a brief to improve the agency’s creative output.



His arrival was part of a broader restructure at the agency, which saw

its chairman, Andrew Cracknell, ousted and replaced by the former chief

executive, William Eccleshare.



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