RAC retains virtual set-up

The RAC is planning the next phase of its advertising with its ’virtual agency’ despite the imminent departure of its group strategic director and instigator of the virtual concept, Jan Smith.

The RAC is planning the next phase of its advertising with its

’virtual agency’ despite the imminent departure of its group strategic

director and instigator of the virtual concept, Jan Smith.



Smith, who announced her decision to leave the company on Tuesday, was

responsible for putting together the team, which she preferred to

working with a full-service agency, after being drafted in to relaunch

the company in April.



However, Smith’s departure in January will not prevent the advertiser

from continuing to use the arrangement at least until the end of 1998.

Meetings are scheduled between the RAC and various members of the team,

including John Dean and Simon Green, creative partners of Partners

BDDH.



Dean admitted that he had only been told of Smith’s decision to leave

the company a day before its public announcement. However, he confirmed

that he and Green had contracts to work on the RAC’s creative strategy

until the end of 1998, through their freelance company, Source.



He said: ’The next five years don’t necessarily have to be steered by

Jan.’



Topics