- To coincide with its new "movement drives us" advertising campaign the RAC has unveiled a freshly revamped Website.
Developed by its digital agency CHBI Razorfish, the site is now centred on the topic of mobility in the UK and in Europe. It enables users to route plan a journey, receive live traffic news and find a hotel anywhere in the UK.
The route planning software enables users to find the fastest route to and from any destination in the UK and neatly combines this with RAC's live on-line traffic information service.
The service will also email the required information on a pre-designated time and date to the enquirer.
Its European Motoring Advisor offers all the information required to plan a driving trip anywhere in Europe. The service includes a link to the on-line shop to allow vital and recommended travel items to be purchased, hassle free, on-line.
While Hotel Finder helps find an RAC recommended hotel, B&B, guest or farm house anywhere in the country. This service also includes a handy map of the relevant area, which highlights where each recommended hostelry is situated.
Peter Hawtin, RAC Group Communications Manager says: "The new look web site complements and reinforces RAC's brand positioning as a mobility organisation. It builds on the success of RAC's on-line presence over the last year, enables RAC to develop communication with its members and conduct business over the net via the on-line joining service and shop."