Rachel Dyson, the high-flying group director at Bartle Bogle
Hegarty, is quitting the agency after more than ten years to join Red
Spider, the planning group headed by the former BBH planning director,
Although Dyson’s background was in account handling, during her time at
BBH she also had strategic and even creative input on her clients’
Robertson said: ’We are open to people outside the account planning
BBH is a very strategic company and we are interested in Dyson’s brain,
not her job title.’
Dyson was appointed a group director at BBH in June 1996 when it moved
premises and reorganised into a team structure.
She was responsible for the One-2-One, Time magazine, Electrolux, Levi’s
Dockers and Club Med accounts.
Dyson said: ’Red Spider is about strategic thinking and brand
consultancy, and it has a great calibre of intelligent, interesting
work. I have reached the end of my time at BBH and I had to find a place
where I could learn more, do more, and get involved in building a young
Dyson, who becomes the twelfth core member of Red Spider, began her
career in 1983 as an account manager at Fletcher Shelton Delaney. In
1986, she moved to BBH, where she has worked on Levi’s, Pretty Polly and
W. H. Smith.
She was put on the board in 1991 and became head of account management
Red Spider is involved in training programmes in the US, as well as
strategic consultancy for a range of clients, including the BBC.
Dyson is the second high-profile recruit this year, following the
appointment of Chris Forrest, the former planning director of Duckworth
Finn Grubb Waters (Campaign, 28 March).