The award-winning features director Lars von Trier is to direct for
the UK commercials industry through an alliance with the London-based
The UK production company will represent von Trier’s company Zentropa
Commerzials, which includes a roster of ten Danish directors.
It remains to be seen whether all of these directors will be available
for international commercials work.
@radical will represent the Copenhagen-based Zentropa worldwide, not
including Scandinavia, and Zentropa will represent @radical’s directors
in the Scandinavian region.
Dominic Delaney, the joint managing director of @radical.media, said:
’This gives Zentropa a conduit into international advertising and gives
us another string to our bow.’
Von Trier most recently hit the headlines for winning the Palme d’Or at
Cannes for Dancer in the Dark and for his high-profile spat with the
film’s star, Bjork.