@radical lures von Trier to direct in UK with Zentropa deal

The award-winning features director Lars von Trier is to direct for the UK commercials industry through an alliance with the London-based @radical.media.

The award-winning features director Lars von Trier is to direct for

the UK commercials industry through an alliance with the London-based

@radical.media.



The UK production company will represent von Trier’s company Zentropa

Commerzials, which includes a roster of ten Danish directors.



It remains to be seen whether all of these directors will be available

for international commercials work.



@radical will represent the Copenhagen-based Zentropa worldwide, not

including Scandinavia, and Zentropa will represent @radical’s directors

in the Scandinavian region.



Dominic Delaney, the joint managing director of @radical.media, said:

’This gives Zentropa a conduit into international advertising and gives

us another string to our bow.’



Von Trier most recently hit the headlines for winning the Palme d’Or at

Cannes for Dancer in the Dark and for his high-profile spat with the

film’s star, Bjork.



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