Radio 5 Live TV commercial aims to lure new listeners

Fallon McElligott launches its first television work for the AM station, BBC Radio 5 Live, this weekend.

Fallon McElligott launches its first television work for the AM

station, BBC Radio 5 Live, this weekend.



The commercial opens with a man delivering water coolers to an office,

where two men in suits are trying to remember the name of the leader of

the recent military coup in Pakistan. Overhearing them, the hero

supplies them with the answer.



Then, in a greasy spoon cafe, the man and his mates are discussing

European football teams, but he can’t help chiming in with: ’Elsewhere

in Germany, attention has turned to politics and the fate of the

Christian Democrat Party.’



Finally, the hero returns home. When his daughter asks about his day, he

says: ’We won 2-0. Spurs and Villa both lost and the Prime Minster made

a pledge to inject pounds 12 billion into the NHS.’



His puzzled daughter asks: ’Where’s all this coming from?’ as the Radio

5 Live logo and frequencies appears on the screen.



Laurence Green, the planning director at Fallon, said: ’The task for

advertising was to set out the station’s basic premise - a place where

news and sport sit in harmony - as memorably and persuasively as

possible.’



Vanessa Griffiths, the head of BBC Radio marketing, said: ’The new

promotional campaign will help us communicate the brand values of the

station to new listeners throughout the UK.’ Posters accompany the

television work, with media buying by New PHD.



The television spot was written and art directed by Fallon’s joint

creative directors, Andy McLeod and Richard Flintham. It was directed by

Leonard Dorfman through @radicalmedia.



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